IMAGINE A DIPLOMA
IN FASHION
The 3-year Diploma in Fashion Merchandising, Marketing and Media programme offers academically coherent, challenging and up-to-date learning opportunities, which encourage students to develop as independent and self-reliant thinkers.
In addition it is the programme’s aim to foster students’ personal, intellectual and organisational skills, so that when they leave FEDISA they will take with them a range of skills and insights that will be readily applicable to their chosen career paths.
GOALS AND OBJECTIVES
The aim of the Diploma in Fashion Merchandising, Marketing and Media programme is to produce fashion professionals, empowered with the capacity to successfully manage various fashion related processes with a thorough understanding of the requisites involved, through a well-developed research, analytic and application ability.
The programme is designed for the accomplished creative business-orientated person, who has a flair for fashion, style and product management and a love of all aspects influencing fashion and its consumer value, such as prevailing trends, cultural influences, product presentation and sound business practice.
DURATION
CREDITS
NQF LEVEL
3YRS
360
NQF6
THE STRUCTURE
The Diploma in Fashion Merchandising, Marketing and Media programme consists of four major non-elective courses, namely, Fashion Theory, Fashion Buying & Sourcing, Visual Merchandising, Marketing & Media and Fashion Retail Management.
Note: All courses of the programme are compulsory and credit bearing as indicated. No electives are offered.
3YRS
360
NQF6
VISUAL MERCHANDING,
MARKETING & MEDIA
BUSINESS
STUDIES
BUSINESS
STUDIES
FASHION THEORY
Develops an understanding of the social, political, economic and commercial constructs that influence the continuous evolution of fashion as a source of identity. The exploration of fashion’s historical context leads to the development of the predictive tools required in the postulation of future fashion trends.
MERCHANDISING
Develops the ability to research, conceptualise and create an optimally appealing merchandise experience for customers in order to maximise sales, through an in-depth understanding of the principles of visual display, marketing and promotional media as associated sales drivers in the fashion retail experience.
MARKETING
Develops the understanding of the commercial fashion value chain and the processes that underpin the ability to locate, evaluate, negotiate, acquire and review sources of merchandise and its production within the global commercial fashion context through both practical and theoretical modelling of supply chain management and procurement strategies.
MEDIA
Develops the ability and personal characteristics to identify, initiate and engage with all media aspects within the fashion business environment; from sales and management skills, to the understanding and application of fashion entrepreneurship principles.
"The Diploma in Fashion Merchandising, Marketing & Media opens an entirely new direction of study into the fashion retail environment."
ALLEN LEROUX | FEDISA CEO
SECOND YEAR
TRANSFERS
WELCOME
Want to transfer to FEDISA Fashion School? Now you can.
Students that will successfully complete their first year fashion studies and wish to transfer to FEDISA Fashion School may now apply for second year transfer consideration.
Mail info@fedisa for your second year application pack or visit the FEDISA Cape Town campus to discuss your transfer options, today!
